With underwear ads being so ubiquitous you'd think that every man would own at least one great pair of briefs (and for men in NYC, two pairs!); surprsingly, it's not the case - at least based on what I see in the locker room at my gym. Obviously, not everyone is inspired by what they see on the printed page. With that off my chest, here is ZeitGAYst's fourth installment of "Sexy Magazine Ads".
Todd & Terry. An Aussie brand, but the model here is American. His name is Jack Mackenroth, 43 years old and openly gay. A menswear designer who competed on Project Runway in 2008, he made headlines after withdrawing when he developed the serious bacterial skin infection known as MRSA. Mackenroth's also a skilled swimmer who's competed in the Gay Games where he's won a number of gold medals. Additionally, he's an AIDS activist who's open about being HIV+.
Jockey. Jim Palmer is a Hall of Fame pitching great who played for the Baltimore Orioles in the 1960's and 1970's. I believe he is the first athlete to "drop trou" for underwear ads - the first attempt by Major League Baseball to turn gay men into baseball fans.
Dolce & Gabanna. Another in a long line of Italian rugby players exuding their sexy, cocksure attitude for D&G.
Puma. I've never seen its underwear brand anywhere but since this ad ran I'll believe that it exists. (Heck, I rarely see its athletic shoes in stores anymore.) But it's a cute ad. (If you can't read it the copy says "i see london, i see france, i see daily underpants".)
If you haven't already seen them, I've published three other posts about men's underwear: