The old trope about a picture being worth a thousand words is especially true when it comes to fashion advertising. In fact, the six ads I've chosen here rely entirely on photographs - there's not one line of copy. And upon looking at the selection of ads below the first word of each readers' thousand is likely to be "wow".
Miguel Cruz - Photographer Robert Mapplethorpe snapped this breathtaking photo for this short-lived (and not very highly regarded) apparel company which flamed out in the late 1980's. It hit the skids when its financial backer, a notorious personal banker, art connoisseur & social climber named Roberto Polo, was jailed in Italy for misaapropriation of client funds.
Rockport - If you didn't know that Rockport sold shoes you'd be hard pressed to figure out what this ad was selling. But it's a pleasure gazing upon the ad and trying to figure it out. Celebrating its 40th anniversary, Rockport is based in Massachusetts and is now a subsidiary of Reebok International.
Levi's - Sex appeal conveyed in a gritty, blue collar setting. Part of this ad's appeal is guessing what the model looks like from the front. (And why is he looking down?)
Versace - Ladies & gentleman, introducing the Versace iron. Wait, I think it's the shirt that has the Versace label! This ad is a classic from some 20 years ago.
Bottega Venata - Most likely the carefree model is skipping off to some oh-so-fabulous destination. BV is a luxury 50-year old brand best known for its leather accessories. The company is a subsidiary of Gucci and is headquartered in Italy.
Alex Cannon - Nothing brings attention to a shirt than unbuttoning it and opening it wide so the model's beautiful chest can be gazed upon. (However, a warning label should be at the bottom of the ad that reads: your results may differ.) Alex Cannon is a menswear company that's been in business since 2003. The label is sold at Lord & Taylor and a number of specialty stores across the U.S.
Nice blog! I love levi's jeans. In fact all of my jeans are Levi's although it's very expensive. But it worthy cause levi's jeans are very stylish.Anyways you blog is great.
Posted by: tuxedos | 07/29/2011 at 01:14 AM
Versace is definitely my favorite amongst all of these. They bring something to the table that others just can't match with their designs. I love it!
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