Before Martha Stewart there was Sue Ann Nivens, "The Happy Homemaker" at fictitious Minneapolis TV station WJM. She made her debut during the first episode of the 4th season of the Mary Tyler Moore Show on September 15, 1973. As portrayed by the beloved Betty White, Sue Ann was sweet as sugar on the air, but a rather wanton, man crazy woman off-camera. She enjoyed zinging Mary and Murray - and ached for Mr. Grant.
Sue Ann's character had broad audience appeal, but gay men were especially drawn to her because her biting wit and sense of style were prized traits in their social circles.