Occasionally, while watching a show I recorded on my DVR, I forget it's been recorded and I sit through the commercials. This happened to me last week while I was watching Modern Family. Happily, because of my obliviousness, I saw a great ad.
The commercial opens with a man and woman sitting at a beach resort, both reading their e-books. The man engages her after noticing that she is having a much easier time reading her device in the bright sunshine than he is. It turns out she has the new Kindle Paperwhite. When he makes a somewhat flirtatious comment, the woman nicely informs him that her husband is at the bar getting her a drink. The fellow then replies that his husband, too, is at the bar. Cut to a shot of the two husbands standing side-by-side at the bar, looking back and waving at their respective spouses (I'm not certain, but I think the gay hubby is on the left).
What made seeing this even better was the fact that I watched it without having heard or read about it, so it was truly a delightful surprise. And it was appropriate that it aired during Modern Family.
This ad comes nearly 20 years after Ikea caused a stir with perhaps the first ad with a gay angle, depicting a male couple shopping for furniture. Since then, there have also been notable ads from Toyota, Levis and Orbitz; however, the majority of gay ads have been produced for European television. (Click here to view AdWeek's 50 Gayest Ads Ever.)