Valley of the Dolls was a huge best seller when the novel was published in 1966. And it was an equally popular, although critically panned, movie that was released just before Christmas in 1967 (Dec. 15). After adjusting for ticket price inflation, the $44 million it made at the box office (making it the 6th highest grossing movie of the year) is the equivalent of $300 million today. Despite the date of its release, it would never be considered a holiday classic, but it's a beloved camp classic of many gay men. (Perhaps the various Housewives iterations on Bravo were inspired by this movie? )
The movie tells the cautionary tale about the sordid underbelly of show business - Broadway as well as Hollywood. Neely O'Hara, portrayed by Patty Duke, is "discovered", rapidly ascends to stardom, gets hooked on booze and pills and is discarded. Judy Garland was the original choice to play the bigger than life Broadway star Helen Lawson. (However, it was Neely O'Hara's character whose professional life mirrored Judy's in terms of pills and liquor). 20 years after VOD was released I was introduced to the movie by my gay boss.
In keeping with the attitude toward gays in the 1960s, the portrayal of homosexuals in Dolls was not a positive one. They were dismissively referred to as "fags". Today, nearly 50 years later, this portrayal is somewhat amusing and instructive of how attitudes have changed.
There are so many wonderfully awful scenes to relish. For example, Neely being discovered at a telethon; a montage of Neely's typical crazy day as she rises to stardom; the song "Come Live With Me"; Helen singing "I'll Plant a Tree" in front of Calder-like mobile (pictured); Neely and Helen's confrontation in the lounge at a restaurant; Neely grasping for her "dolls".
Here are a dozen of my favorite lines:
- This IS an exciting business! (An agent's assistant while watching from the side of the stage during Neely's breakout performance at a telethon)
- The only hit that comes out of a Helen Lawson show is Helen Lawson, and that's ME, baby, remember? (Helen Lawson, after demanding Neely be fired because she was taking attention from her.)
- I'll plant my own tree and I'll make it grow ..." (Helen Lawson singing her show stopper, "I'll Plant My Tree)
- I'll go out the way I came in. (Helen Lawson, in the ladies' lounge at a restaurant, after Neely pulled off her wig and flushed it down the toilet.)
- I'm not the butler, Neely. (Neely O'Hara's husband) You're not the breadwinner either (Neely's snarky reply).
- Mother, I know I don't have any talent, and I know all I have is a body, and I am doing my bust exercises. (Sharon Tate's character, Jennifer, on the phone with her disparaging mother)
- I have to get up at five o'clock in the morning and SPARKLE, Neely, SPARKLE! (Neely)
- I wouldn't pay any attention to that. You know how bitchy fags can be!
- Ted Casablanca is NOT a fag... and I`m the dame who can prove it. (Neely)
- Don`t worry, sweetheart. If the show folds I can always get you a part as understudy for my grandmother. (Neely to Helen)
- They drummed you right outta Hollywood! So ya come crawlin` back to Broadway. Well, Broadway doesn`t go for booze and dope! (Helen to Neely)
- Now you get outta my way, I got a guy waitin` for me. (Helen) That`s a switch from the fags you`re usually stuck with! (Neely) Helen Lawson: At least I never had to MARRY one! (Helen)
There are camp classics that are fine movies such as All About Eve and The Women, then there are the trashy classics such as Show Girls, Mommie Dearest and then there is ... Valley of the Dolls.
In the fall of 1996 there was an off-Broadway production of Dolls they played at Village in the Square in Greenwich Village (Bleecker St.) starring Jackie Beat as Helen. It was a parody which seemed odd considering it was already laughable in its original release. I saw it twice.