The right shoes, wristwatch, pocket square or necktie can certainly draw attention to a man when he enters a room, but I'm of the opinion that eyeglasses are the only accessory with the ability to add sex appeal. And sunglasses add an aura of mystery and celebrity.
However, when it comes to the advertising of eyeglasses there's not a lot of creative ways to show them. For the most part such ads are simply a close-up of a sexy face where jawline, stubble, lips, the coif all come into play (in addition to appealing frames). But these ads demonstrate how sex appeal can be communicated without the need to show off pecs, washboard abs or bare butt cheeks.
It appears Armani dominates the fashion frames category, or it could be that it dominates ads that appeal to me.
Here are what a few other labels have to offer.
Tom Ford (2000's), Guess (1990's) and Notorio (1980's) went beyond the face in an attempt to break the monotony of the category.
Finally, some of the best advertisements aren't ads but, rather, celebs photographed wearing glasses.