Heather Hayden, an employee, started visiting the shop as a sleepless teen, hoping to cure her insomnia. This triggered "a two-decade study of metaphysics and theosophy." She comments: "It’s possible that pure organic information can transcend our reptile cortex so when we start working with different energy signatures – like herbs or raw food or vitamin D from the sun – the crystal in our pineal gland gets sparked and natural hormones are produced."
According to Linda, it doesn’t matter whether you can explain your response, and says you should "pay even more attention if you can’t explain the reaction." It doesn’t matter what the crystal looks like so much as tuning into whatever it is that "calls to you." The walls of the 650-square-foot shop are lined with gems, "glinting among Reiki-charged candles, baskets of herbs, dragon’s blood incense and books about energy healing." Says Heather: "Here, you start thinking about what’s happening beyond your normal 3-D experience."