Budapest’s ACG advertising agency created the campaign #hurtsmetoo to raise awareness and money for the safe houses operated by the Hungarian Interchurch Aid, which provides a shelter for abused women. In partnership with the Hungarian designer tattoo brand TATZ, the agency developed a special set of temporary tattoos that look like bruises.
In Hungary, one in five women has experienced some sort of maltreatment at least once and they are often too ashamed to ask for help. In order to draw attention to this problem and stand up for those who can’t stand up for themselves, a number of well-known personalities joined the campaign and captured selfies with the fake bruises on International Women’s Day.
The idea behind the campaign was to provide a tool enabling people to express their sympathy for the victims and their solidarity. To get involved they can take selfies with the bruise tattoos on their skin and post them to Instagram or Facebook with the #hurtsmetoo hashtag.