Ordinarily, the Super Bowl has less commercial clutter than the typical primetime program. The average prime series has about 29% of its total telecast time devoted to commercials and promos. Super Bowl XLV came in at just 26% - 3 percentage points less than last year’s contest. That’s because last year’s game was unusually short, and it contained an extremely high promo load.
Here’s a look at the last three games.
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NBC Super Bowl XLIII |
CBS Super Bowl XLIV |
FOX Super Bowl XLV |
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Total Telecast |
3:44:05 (100%) |
3:14:35 (100%) |
3:32:40 (100%) |
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Game |
2:31:00 (67%) |
1:58:00 (61%) |
2:18:15 (65%) |
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Comm’l/Promo |
54:25 (24%) |
56:40 (29%) |
55:55 (26%) |
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Other* |
18:40 (9%) |
19:55 (10%) |
18:30 (10%) |
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# Series Promos |
21 |
28 |
19 |
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*Halftime, game recaps |
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Do promos read by the play-by-play announcers count as clutter?
Posted by: Rich | 02/08/2011 at 06:00 PM
I did not count that as clutter.
Posted by: Steve | 02/08/2011 at 06:11 PM
A lot of people have tuned into the Superbowl for the last several years FOR the commercials rather than the game. I know I do.
I'd rather watch a game at the stadium. I was able to get some Belk Bowl tickets from http://amazonticketsonline.com/Belk-Bowl. Why wait for the commericals?
Posted by: Robert Muller | 11/10/2011 at 05:05 PM
The R.C. LaPerche Elementary School in Smithfield, RI is participating in a PACK Week chllaenge. (Pack Assorted Colors For Kids). Students are being chllaenged to include fruits and vegetables that are the designated color of the day . Our Super Bowl Challenge will be to include a rainbow of fruits and vegetables as part of Super Bowl refreshments.
Posted by: Divine | 05/19/2012 at 10:47 PM