Steve Sternberg has more than 20 years of experience analyzing and reporting on television and video viewing trends, research, and programming. He has led the audience analysis divisions of several major advertising/media agencies.
• Steve does extensive writing on television programming, audience trends, and broadcast research issues. His ongoing array of media reports are widely sought after by the industry, and are often cited by broadcast and cable networks in their own presentations.
• Steve has had a major impact on how the TV industry is analyzed. He was the first to talk about median age as a means of evaluating the competitive TV landscape (median age quickly became part of the television research lexicon). He was also the first to study the impact of mid-season repeats on rating performance and network audience erosion. His Commercial Pod Studies went a long way toward leading the media advertising industry toward commercial based television measurement.
• Steve is one of the most quoted media executives in the industry, and has written articles for numerous industry publications.He is regularly quoted in both the consumer and trade press, discussing programming, audience trends, and research issues.
• Steve received Ad Age’s Media Maven award in 1996 and 2007, and Media Week’s Media All Star award in 2003.