Using Men as Sex Objects in Magazine Ads
As the series of ads I've shared in the past have shown, men are often used as sex objects to sell a wide variety of products - much as women are. However, the two sexes won't be truly equal until auto advertisers put a few hunks spread-eagled on the hood of a car! Now let the objectifying of the male body begin:
- Cross Pens. No, it's not an ad for bedding, a hotel or eHarmony, but rather for prestigious Cross Pens.
- Westin Hotels & Resorts. These ads ran in the Advocate. Perhaps an even more effective ad would have shown them sleeping together.
- Martex. A sexy ad for sure, but for me it's marred somewhat by the lack of a question mark after the line of copy that reads, "Nice towel, huh".
- Yves Saint Laurent. Truth be told, I'd much rather smell the natural scent of pheromones oozing from every one of this lothario's pores than having it masked by his cologne.
- Flos Lighting. This could be easily mistaken for an underwear ad (or for a gym). But as nice as it is gazing at this butt, it does pose a distraction for anyone trying to picture this lamp in a room.
- Jack Daniels. Some of them mountain boys can be durned sexy ...
If you haven't already seen the other three installments of my "Sexy Magazine Ads" series, here are their links:
More Sexy Magazine Ads - The Sequel
More Magazine Ads with Animal Magnetism
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