The right shoes, wristwatch, pocket square or necktie can certainly draw attention to a man when he enters a room, but I'm of the opinion that eyeglasses are the only accessory with the ability to add sex appeal. And sunglasses add an aura of mystery and celebrity. However, when it comes to the advertising of eyeglasses or sunglasses there's not a lot of creative ways to show them. For the most part the ads are simply a close-up of a sexy face where jawline, stubble, lips and coif enhance the product. But these ads demonstrate how sex appeal can be communicated without the need to show off pecs, washboard abs or bare butt cheeks (but there are exceptions).
It appears Armani dominates the fashion frames category, or it could just be that it dominates ads that appeal to me.
Here is what a few other labels have to offer (Dolce-Gabanna, Teatree and Tom Ford).
This ad for Arnold Brant is a case where eyeglasses are used as an effective prop.
Tom Ford, Guess, Notorio and Emporio Armani added skin to the equation, moving beyond the "monotony" of focusing on a handsome face ...
Instead of skin, suits ...
Finally, some of the best advertisements aren't ads but, rather, celebs or public figyres photographed wearing glasses.