2019 was the 40-year anniversary of me beginning my first job out of college (Penn State), which was working in the media planning department at New York ad agency Scali McCabe Sloves. This milestone had me thinking about the "primitive" work conditions I encountered in the spring of 1979 and the changes I've witnessed since then (most which didn't take place until the 1990s). At this first job the big advance was the IBM Correcting Selectric typewriter, which had a cartridge that enabled allowed the user to go back one space and erase a typo. Here are some other big advances:
This advance, which was first introduced to our office in the early 1990s, is the one that I still marvel at the most. Before caller ID we answered our desk phone without knowing who was calling (shudder!). Since there was no voice mail, if I didn't answer the call it bounced over to my secretary who scribbled down a message on a pink "While You Were Out" tablet.
They arrived shortly after Caller ID. Before then we accessed research databases using a few computers that were kept in the research library. And users had to use a sign-in sheet to reserve time. About 15 years later (2010) laptops, for the most part, replaced desktop computers. This portability allowed for working from home and taking them to meetings (but making it a challenge for a presenter to make eye contact).
Replacing paper memos, e-mail emerged in the mid-90s but its availability for the first year or so was limited to staff who were in upper management positions. Similarly, web access was initially restricted. Then about ten years later e-mails could be accessed on employees' company-supplied Blackberries, then to personal smartphones.
Not a technical breakthrough, but the loosening of dress codes coincided with the proliferation in technology. Before then suits, or at least shirts and ties, were expected to be worn every day until Casual Fridays started in the mid-1980s. As you can imagine dressing up every day could make working in the summer very uncomfortable (especially since the subways weren't air conditioned until the 1990s).
These hard-working employees (whose title was changed to administrative assistant 25 years ago) carried out countless tasks that were largely menial, but crucial. Today, alas, we perform tasks that they once did, making us a bit less productive as we spend time doing timesheets, making travel plans, filling out expense reports, scheduling meetings and reserving conference rooms. However, one task that we now do that has actually made our lives simpler is doing our own typing and preparing reports and presentations. This enables us to make revisions immediately and do things in exactly the way we picture them in our head. Also, we can complete projects without negotiating time with others when we had to share secretaries.
All of the audience and media/marketing research data we used came in the form of hardbound books and "pocket pieces", and there was a substantial library full of these books; they were constantly being updated (monthly and weekly). Sources that were used extensively would end up having torn or missing pages, or the binders were put back on the wrong shelves or taken from the library and not returned. 40 years later there are no books published, or libraries, as everything is digitized and accessed from websites. And although missing pages is no longer an issue a new hassle is keeping track of personal passwords for each database.
Here I am in Foote Cone & Belding's meda research library, circa 1998.
Arts & Crafts
We created flowcharts of advertising schedules by manually drawing arrows and writing in numbers. And when the flowcharts were shown to clients they were often enlarged on huge white boards.
Evolution of Audio-Visual Equipment & Copiers
We progressed from overhead projectors with acetates to Powerpoint presentations, then to webexes that enable us to view presentations remotely. Scanning documents replaced faxes, copiers replaced carbon paper - and copiers evolved to be able to collate, staple, produce color copies and copy on both sides. And Excel replaced paper spreadsheets and pencils.
The Clean Air Act
Through the mid-90s smoking was permitted in offices and conference rooms. Then it was allowed if those in a presentation or a private office agreed. However, drinking liquor/beer at the office still occurs (at least at ad agencies).
Leisure Time at the Office
40 years ago no one would think of openly playing solitaire at their desk or doing shopping, but now lots of time seems to be spent playing around because if it's being done on a computer it looks like work (or listening to music through headphones or earbuds).
Farewell to Face-to-Face Encounters
Finally, an increasing number of of meetings/presentations are now done via Skype or webexes. Recently, the agency where I work announced that it was doing away with landlines; calls will now come thru our laptops or cell phones using a phone app found on Microsoft Teams. Some frustrating drawbacks to these new forms of voice communications are technical glitches, audio issues, and persons asking questions/making comments from different locations talking over one another.
When I began my career, "old-timers" would tell me about how work used to be done - adding machines, doing calculations by hand, working in the summer when air conditioning wasn't a given (offices had ceiling fans). Today I find myself in that role, but I often remark to younger colleagues that relative to the ways business was conducted in the past, today's technological advances seem magical, making the responsibilities I have now seem almost fun rather than being tedious.