How to Build a Successful Business by Helping Gamers: A Case Study of PlayHub

Here is an article by guest contributor Chris, a senior writer at Senior Writer at PlayHub who covers the world of fitness, training, and performance gear. Chris brings over a decade of experience in sports journalism and a passion for uncovering stories that inspire athletes at every level.

As gaming becomes another version of popular sports, understanding how it fits into the sports arena can help us expand our enjoyment and seek new exciting match-ups.

The gaming industry grows steadily each year with the release of new titles across diverse genres. This increase in video game offerings has fueled a rising demand for accompanying products and services. In turn, it has created a significant gap in the gaming industry as players scramble to find help.

To support the ever-growing community, gaming enthusiasts have developed businesses that meet player demands and needs. One such example is PlayHub. PlayHub.com is an online marketplace where players globally connect to transact and fulfill their needs. This includes trading in-game currency, accounts, cosmetics, and items. This article covers how gaming-focused businesses, like https://playhub.com/, can thrive by addressing gamer needs.

Identifying Gamer Pain Points and Market Gaps

To build a successful business, identify your customer’s pain points. This helps you establish gaps in the market so you know where to fill in.

Challenges in The Gaming Industry

Some of the challenges gamers face that dampen their experience include:

• Time Constraints

Not every player can spend hours online grinding challenges and completing quests to advance. With so many responsibilities, from family to school, it becomes almost impossible to progress through the levels. This, in turn, causes frustration and makes gameplay unbearable. 

• Lack of In-game Resources

Most video games require players to have sufficient in-game resources to succeed. These include currency, equipment, and gear. Unfortunately, acquiring these resources involves extensive grinding or spending an exorbitant amount of real cash. Both of which many players frown upon.

• Desire for Exclusive Content

Most popular games, especially MMORPGs, keep the exclusive and fun content at higher levels/ranks. Reaching the higher ranks is no easy feat. Players must dedicate hours to completing quests and grinding levels to progress. This can be annoying and exhausting for any amateur or experienced gamer.

Identifying and Addressing The Challenges

PlayHub was able to identify these challenges by:

• Speaking directly to gamers to gather feedback
• Conducting surveys to collect data
• Analyzing online trends in consumer behavior
• Reading online comments in gaming communities

Once PlayHub.com established these customer pain points, they devised solutions to eliminate them. For instance, to help players save hours of grinding time, they offered boosting services from pro players. This way, gamers can let another experienced player play on their behalf to accomplish specific in-game goals. 

Importance of Understanding Your Target Audience

Having a clear grasp of your audience ensures your business efforts pay off. You can develop products/services that meet their needs. As a result, customers will buy what you’re selling to ease their pain points while you make a profit. 

Understanding your target audience also fosters stronger and more meaningful connections with your audience. This allows you to build a community of repeat customers. They can recommend your services to fellow gamers, creating more traffic to your business.

Providing Quality Customer Support

Customer support plays a pivotal role in fostering long-term relationships with your customers. This role increases in a competitive marketplace like gaming. Businesses that offer quality around-the-clock customer support are more likely to retain their customers than those who don’t.

For example, if your company promptly resolves billing errors, it quickly builds trust with clientele. Similarly, if a customer faces issues with completing an order and you quickly fix this, it creates a positive buyer experience.

To address gamer concerns, PlayHub has built a responsive and helpful customer support team by creating a contact button. The contact button, located on the bottom right corner of the screen, is easy to access. Players simply click on it to bring up a chat menu.

The menu has various self-help categories that offer quick solutions to common gamer challenges. These include “How to contact PlayHub Support,” “How to sell,” and “How to edit offers.” If customers need further assistance, they can send a message, and a support team member will get back to them as soon as possible.

Strategies to Ensure Quality Customer Support

To ensure timely support and high customer satisfaction, do the following:

• Train your support team to ensure they have the skills to handle diverse customer needs empathetically and effectively.
• Use technological tools like chatbots and self-help portals to make the process easy and seamless.
• Analyze consumer data to anticipate customer needs and offer solutions before problems arise.
• Regularly ask your customers for feedback and areas of improvement.

Security and Trustworthiness

Buying and selling anything online poses numerous risks. From fraud to financial data leakages and scams, no one is safe online, and gaming transactions are no exception. Buyers can experience account recovery fraud or get mediocre services at costly prices. This increases the need to establish security for your clientele.