Theresa Pepe, Vice President, Research is responsible for the overall research direction of Current TV.
Having joined Current in 2007, she oversees the networks’ new research initiatives that focus on cross-platform strategies, putting together research that blends the social media landscape with viewing habits to help better target consumers. In a cluttered environment where planners have a plethora of options, Theresa is spearheading the networks’ efforts to provide specific working information that clearly positions and differentiates Current from other networks, while analyzing options for metrics and the issues shaping audience measurement as the media community transitions to digital broadcasting.
Her strong industry background before coming to Current includes Director of Research at A&E and The History Channel where she produced and published AETN’s 2006 Media Planning Guide, which combines the traditional media buy with a profile about the consumer who is most likely to buy a certain product with what kind of program they watch. She served as Senior Research Department Head at MTV Networks overseeing the positioning for Nickelodeon, Nick-at-Nite, TV Land and Spike. Prior to MTV, she was part of CNN Marketing Services/Turner Broadcasting Sales where she produced marketing and research materials to support Turner Broadcasting national sales offices.
She received a B.A. in TV and Radio from City University of New York, Brooklyn College, where she also received a Master of Business Science in TV Programming and Management. She is an active member of the Cable & Telecommunications for Marketing Association as well as a contributing writer for MediaPost.com and the TV Board. She also is a speaker at industry events. Most recently Theresa presented at NATPE in Las Vegas, discussing the future of set-top box data on behalf of Rentrak.
She resides in Old Bridge, New Jersey with her 4 year old son Giovanni.