Apollo is an African gray parrot with a deep love of pistachios and millions of social media followers. He also has the brain power of a human toddler, according to his owners. “He’s very bubbly, he’s very outgoing, he wants to really perform for everybody,” said Dalton Mason, one of Apollo’s owners. “He’s a complete and total showoff.”
Bodega Cats
Here is a wonderful interview article on Bodega cats. For those of you not familiar with these felines, they are part of the family of small family groceries called bodgeas. They prowl the aisles and make sure that there are no pests around. Michelladonna, a TikTok NYC sensation has recently video'd many of these beloved cats as reported in Gothamist:
Here is an excerpt:
One of the stars in the world of “animal content” is “Shop Cats,” a local show in which host and Ridgewood native Michelladonna employs her charm and wit to speak to shop managers and locals about their beloved neighborhood felines. A typical video gets around 1 million views on TikTok and hundreds of effusive comments.
The series launched in September 2024 and has quickly taken off on TikTok and Instagram. Its followers in New York and abroad come for the cats and stay for the whimsy. Over the course of an episode's 90-second runtime, viewers are transported to a bodega cat's universe of shelves and produce, while shopkeepers and patrons tell stories about their own relationships with the neighborhood pets.
The show is produced by Mad Realities, a production company focused on internet videos.
Gothamist spoke with Ma and the rest of creative team behind Shop Cats — creative producer Drew Rosenthal and host Michelladonna — about conceiving their show, going viral, paying tribute to New York City and more. Below is an edited version of their conversation.
The first viral video I saw from Shop Cats was of Kiki the cat. Did you guys have a moment when you knew this was going to take off?
Rosenthal: Kiki's our most viral video. I think it's over 6 million views between all platforms right now, and that was the first thing we ever shot for the show. She’s my local bodega cat on the corner right next to where I live, and I see her pretty much every day.
A day after we posted the first episode it was at 200,000 views and we already had over 10,000 followers on TikTok. That ratio of viewers to people hitting the follow button was crazy. I’ve never seen that before and I've made lots of viral content, which really goes to show that people were waiting for this.
Has there been anything that surprised you about going so viral so quickly?
Michelladonna: As a New Yorker, you get on a train, someone starts staring at you, we're gonna have a problem, right? Now, I have to think about it: Are you looking at me because you want to fight or because you want to talk about how cute cats are? [laughs]
Rosenthal: It takes a little bit of time to like mic up and get settled for our shoots, 15 minutes. Now, there's consistently at least a couple people in that time that are like, "Are you the shop cats lady?" We were about to start shooting in front of a store the other day, and a truck driver passed by, rolled down the window and started shouting, “Is that the cat lady?”
I’m sure the requests are flooding in. How are you covering the rest of the cats of the city?
Ma: Everyone wants us to go see their cat. When people DM us or leave comments we're listening — when people tag us in Tiktok videos, like, “Go see this store manager” — we put them on a map for ourselves, and when we shoot, we go and check the map and just drop by. That’s been a big part of it. The community is kind of sharing where they want us to go. There’s also something that we launched recently, the first-ever cat mayor election of New York City.
Rosenthal: When we first made this show, a big question was, “Are there even enough cats in New York City to film? Are we going to run out of cats?” Right now, we have roughly 450 cats on our internal map.
When we accept a DM that's like, “Hey, you gotta check out this cat at this intersection,” 90% of the time they also have pictures and videos locked and loaded. There's no limit to the types of cat stories that we can tell on this platform. There’s just endless possibilities, and we're never going to run out of cats to film.