Acid victims' photo shoot draws attention in India
New Technological Ways that You can Be a Victim of Theft

#hurtsmetoo Temporary Tattoos of Bruises

Hurtsmetoo-hashtag-964x644Budapest’s ACG advertising agency created the campaign #hurtsmetoo to raise awareness and money for the safe houses operated by the Hungarian Interchurch Aid, which provides a shelter for abused women. In partnership with the Hungarian designer tattoo brand TATZ, the agency developed a special set of temporary tattoos that look like bruises.

In Hungary, one in five women has experienced some sort of maltreatment at least once and they are often too ashamed to ask for help. In order to draw attention to this problem and stand up for those who can’t stand up for themselves, a number of well-known personalities joined the campaign and captured selfies with the fake bruises on International Women’s Day.

The idea behind the campaign was to provide a tool enabling people to express their sympathy for the victims and their solidarity. To get involved they can take selfies with the bruise tattoos on their skin and post them to Instagram or Facebook with the #hurtsmetoo hashtag.


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)