This from Atlas Obscura -
In the early 20th century, Tel Aviv had a distinguished industry of beautiful decorated tiles, which can still be seen in some private homes, apartments, stairwells, and public buildings. After peaking in the 1920s, the tiles have become more and more scarce over the decades. Now, there’s a renewed appreciation for them.
Between 1921 and 1925, Tel Aviv’s population went from 2,000 to 34,000. The new city’s architects were European Jews who trained in art schools in Eastern and Western Europe. Their building style came to be known as Eclectic. Architect Professor Nitza Szmuk, the guru of historical building conservation in Israel, says Eclectic architecture represented “the attempt to create a synthesis between East and West, thereby generating a local notional style.” The architects’ perception of Palestine and the Near East remained Orientalist, even when walking in the Tel Aviv sunshine or buying a tomato at the local grocer. The tiles in their buildings were part of this European Oriental fantasy. In the words of Architect Yossi Klein in a Domus magazine article, “the contrast between ‘the Oriental style’ and the European building technique allowed Zionists to return to a ‘sterile Orient,’ while maintaining European modes of living.”
“This was the golden age of the painted tile,” says Avi Levi, a landscape architect and hunter of derelict buildings and decorated tiles. “They became a local fixture and the connection to the European origins was forgotten.” The decorated tiles prevailed during the early 20th century in houses in Palestine, Lebanon, Syria, and Iraq. They were found in luxurious villas and humble apartments. However, “after three decades, people started to think of the tiles as old-fashioned, expensive and excessive.” Ultimately, “this style flourished only for a short time,” Klein writes, “and as the conflict with the Arab community escalated, Modernist tendencies prevailed.” The romantic, Eclectic style gave way to the clean, modernist Bauhaus. Decorated tiles were abandoned in favor of simple, cheap, industrial tiles. As a result, most of the factories have closed. But at the end of Herzl Street, a street of woodworkers and craftsmen in southern Tel Aviv, the small tile factory of the Gluska family is operating to this day.